International e-Commerce platform for Noosa Amsterdam

Webshop development, design and online marketing

About NOOSA-Amsterdam

NOOSA-Amsterdam is a unique concept created by two very passionate travelers who found themselves inspired by the huge diversity of cultures and symbolism that the world offers. Together, they came up with the idea of a unique collection of customizable accessories: NOOSA. The name NOOSA comes from the eponymous town in Australia, which both of the company’s founders have visited independently from one another. Both of them were deeply impressed by its atmosphere of authenticity, the special people and the magnificent National Park and therefore decided that NOOSA would be the perfect name for their brand of accessories.

Visit the NOOSA-Amsterdam webshop for further information.

Challenge

International fashion and accessory brand NOOSA-Amsterdam asked ISM eCompany to develop a webshop that provides the same experience for mobile, tablet and desktop users. NOOSA envisioned a webshop with rich content to inspire NOOSA fans worldwide and present its collection to customers directly, instead of through third-party resellers.

Solution

The new webshop was developed on the Magento Enterprise platform. The webshop enables customers to design their own NOOSA product by dragging “Chunks” on top of the product. The personalized product is then added to the shopping cart directly.

Results

The result is a fully responsive webshop that emphasizes inspiration and rich content with interactive videos. A personalized “My NOOSA” account enables customers to create wishlists. In the near future, NOOSA will introduce new collections, expand its services to other European countries and launch a B2B platform.

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