Responsive Magento Enterprise webshop for Claudia Sträter

Rebuilt online Magento Enterprise platform, responsive design and online marketing

About Claudia Sträter

In 1970 under the name of Claudia Sträter, daughter-company of the Belgium Fashion Corporation FNG Group, the label expanded its brand and started designing in-house. With its in-house collections the brand was able to quickly react to the demand and position itself well within the market. Claudia Sträter offers 100% Dutch design in their webshop and in 27 stores, of which 17 are located in the Netherlands and Luxembourg. Take a look at Claudia Sträter's webshop.

Challenge

In addition to managing and hosting the webshop, ISM eCompany was asked to develop a new e-commerce platform for Claudia Sträter. The vision was a webshop that is not only in line with the design and style of the physical stores, but also offers an optimal online shopping experience on desktops, tablets and smartphones. 

Solution

ISM eCompany took it upon itself to completely rebuild the Magento community webshop, requiring not only developing a new responsive webshop, but also migrating all products. The e-Commerce designers of ISM eCompany translated the offline brand experience into an online one, while keeping conversion rates in mind. Additionally, the marketing team developed an AdWords and SEO strategy that would ensure Claudia Sträter’s online success. 

Results after 1 year

  • 150% increase in non-branded search
  • 75% increase in AdWords ROI
  • responsive webshop

Results

Claudia Straeter's main goal, to visualize the atmosphere and style of the store in their online webshop, was successfully realized. Existing customers are enabled to link their loyalty card to their online orders to receive discounts. Upcoming priorities will be the introduction of tablets in physical stores as a checkout mean and the expansion of the online store into more countries. Take a look at the new Claudia Sträter webshop.

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